Books and resources designed to inspire, educate and assist you in your school marketing role.
Invest in yourself with highly practical books by best seller Dr Linda Vining.
Treat your school marketing role as a professional. Be a lifetime learner. Develop your skills.
Learn from others. Earn a Diploma in School Marketing qualification.
What are students, parents and staff saying about your school?
Improve your school marketing efforts with real data from your school community. Paper and Online surveys available.
CIMarketing is a school web design specialist, offering you a complete online marketing solution. Let us help you!
Smart schools are discovering ways to cut costs and at the same time improve the environment. How would your school like to save A$24,000 per year on electricity costs?
Would that saving put a smile on your Business Manager's face and give you a chance to increase your marketing budget? That is what Covenant Christian School on Sydney’s Northern Beaches is expecting.
Covenant has over 800 students. That means a lot of classrooms and a lot of light bulbs. Actually there were 1,390 fluorescent light tubes. One day a team of technicians explored the school. They were counting light tubes and armed with light meters to record how much light was being generated. Some rooms were brighter than they needed to be. Others were darker. Some rooms had good light in places, but possibly not over the computer keyboards where it most counts for staff on computers.
The team was from the Carbon Reduction Institute. They are passionate about the environment and business minded. They are approved to generate Energy Savings Certificates by the NSW Government. They are proactively helping many organisations, including schools, reduce their carbon footprint - which is great, yet they also save businesses money.
Over a few days in the holidays a team of workers swept through the school changing over the fluorescent light tubes. The new ones are thinner, produce dramatically less heat and create a brighter light. Due to very generous government rebates the overall expense to the school is expected to take less than six months to recoup. From there on it is ongoing electricity savings for the school. The current rebate scheme only applies in NSW Australia.
If you are interested to know more email Storyteller Neil Pierson > Yes tell me more about CRI
Make it easy for the increasing numbers of people surfing the web via mobile to find you. QR Codes are those funny little squares which are popping up everywhere.
QR stands for Quick Response. Using a smart phone camera the Code is scanned and prompts an action. With increasing number of people accessing the internet via mobile their popularity is set to grow. Scanning a QR Code could open a website, open an email, make a phone call or link direct to an online video. It is a quick and easy way of adding life and interaction to your school marketing materials.
Need a new School Logo design? Low cost online option. Create a logo for school events, fundraising program.
Are you wanting a new school logo? Or do you just need a new logo to promote your After School Program? Don’t settle for a boring logo created in Microsoft Word or Publisher. The internet now gives you access to a world of designers at good prices.
A good logo can make a big difference in setting first impressions. What do people say about your logo? Would they use any of these words:
If so then whatever people say about the logo they are likely to attribute the same qualities to the entire school.
Changing your main school logo is not something to be treated lightly. As well as the history connected to a logo there are practical considerations to be budgeted for. Stationery, uniform, signage and website would all need to change. I have twice been involved in changing a logo for a corporation. While I loved the process of being presented with loads of designs it was extremely time consuming. Logos are extremely subjective. Rarely will you have a logo that everyone likes – no matter what your budget!
Schools often have other uses for other less important logos. They are often easier to change.
Having a school fair? A concert? Launching a fundraising drive? A professional logo can often quickly lift first impressions of the school activity.
Over the years I have used the online logo design company LogoInn for four logo projects. LogoInn are based in the UK. Each time I have chosen the ‘Unlimited Package’ as it usually takes quite a few revisions before I sign off on a logo I am happy with.
At Covenant Christian School we wanted to promote the ‘After School Care’ Program. The existing brochure for it did the job but wasn’t very attractive. Having LogoInn design a logo for the brochure lifted its’ whole appearance.
When the school launched online Gifted & Talented / Extension & Enrichment Courses we again turned to LogoInn to create a logo.
Both our Centre for Marketing Schools and Marketplace Answers logos were created by LogoInn. (LOGOS)
For value for money LogoInn are hard to beat. Check them out. Mention you heard about them from Centre for Marketing Schools.
Customised laptop skin for student and staff notebooks. Huge range. Great prices.
Tekskin is a customised skin stuck on the cover / lid of your laptop computer. It is a simple, inexpensive and extremely effective way of branding laptop computers for your school staff and students. When I first saw a Tekskin I was impressed. I was introduced to the idea by a member of the School Marketers Network.
The range of customised designs is HUGE. Your school logo, student name and any information can be individually added to each skin.
Personally I prefer the second option. Students already wear uniforms – their laptop can be a way to express some of their own personality. Have a class of students pick the top designs for their year group. Make sure there is a mix of males and females. Have someone on staff eliminate any inappropriate ones. Some designs while attractive to students may not be consistent with your branding! Also some may not work with your school logo design. Change some of the mix of designs each year.
a) Give the exact measurements of your laptop flat surface area. (Laptops come in so many sizes).
b) If the edges are tapered make the skin dimension smaller as you don’t want them peeling off
c) Ask for a sample and attach it to a laptop to check it works
d) Allow time between ordering for printing and adhering them before delivery to students
e) Expect to reorder some as new students come and some skins are damaged
It does take time to peel and correctly adhere the skins to a batch of laptops. It is best done by a team rather than left up to the individual staff member or student.
Steve the owner of Tekskin is easy to deal with. Let him know you heard about Tekskin from the Centre for Marketing Schools.
Improve student & staff posture. Ergonomics is vital for OHS. Many schools are embracing laptop programs yet ignoring the opportunity to train students and staff in ergonomics. Learn more...
SCHOOLS around Australia are riding a worldwide wave of providing laptop computers to both staff and students. State and Federal Governments are also committing millions of dollars to ensure students and staff have access to technology. Yet it appears most are choosing to ignore the single biggest drawback of laptop computers. Neil Pierson, Director of Centre for Marketing Schools also owns Ergonomic RESCUE. He claims laptop computers are not designed for humans but rather convenience. He warns schools that “the idea of hinging a computer screen to a keyboard and making it portable sounds ideal, yet it has taken ergonomics back to the poor posture of the 1970’s.”
“Good computer posture is fairly simple” explains Mr Pierson. “An individual needs to raise their screen to a correct height and adjust their keyboard and mouse. Laptops however hinge the screen to the keyboard so remove this essential element of good posture.” With many school students now spending between 9% and 19% of their time on computers reports are indicating an increase in neck pain or discomfort.
Ergonomic RESCUE has been providing laptop stands to over 400 corporations for several years. The idea is simple. The most popular portable metal stands cost less than $40 and raise the laptop’s screen to a correct height. Plugging in an external keyboard and mouse retains all the power and convenience of the laptop yet allows the user to adjust everything to suit their height.
Schools are starting to realise ergonomics is a problem. Children’s bones are still being formed until they are 18 or 19 years old. Poor posture at this age can have long term consequences. Over recent years many schools have fortunately addressed the need for ergonomic backpacks. Yet most school children spend more time on a computer than they do carrying their bags.
Teachers and parents can be the worst role models when it comes to ergonomics claims Mr Pierson. He says “schools are an ideal place to learn about the benefits of good posture yet it starts with teachers. Many adults won’t change their bad habits until their physiotherapist orders them to. If schools and teachers can both train and model good posture the next generation may be able to avoid some of the long term issues.”
One Sydney school addressing the issue of staff ergonomics is Covenant Christian School in Belrose. When staff were issued with new laptops at the beginning of the year they were offered a portable metal laptop stand. IT Manager Dave de Horne explained “given the reliance and widespread use of laptops we see it as vital that we take care of our staff by providing effective ergonomic options. The previous laptop stands were plastic and were prone to breakage so Ergonomic RESCUE was a great solution for the school.”
The worldwide wave of laptops for businesses and schools is expected to continue. Hopefully other schools will now start taking action and ensure laptop stands are being provided to both their students and staff.
For more details contact Ergonomic RESCUE