School Video Awards

School Promotional Video

The School Marketing Awards conducted by the Centre for Marketing Schools attracts entries from around the world. A school video is a increasingly common communication tool to engage with current and prospective parents and students.  Does your school video encourage the viewer to take the next step whether to request more information, attend an open day, or arrange an tour or interview? This is not a competition to find the most popular or viral video. It is about videos that work towards enrolment.

The impact of a video is harder to judge than a prospectus or website. Part of the reason is that by using sound and movement it involves the viewer differently. It can become more emotional than rational. One judge may resonate with a particular message or story. Another judge may be repelled. Importantly if an individual judge is not the targeted audience - whether by educational philosophy, religion, race, interest etc - then to repel them can actually mean the video is still effective in defining and reaching a particular group.

AIM OF AWARDS

Open Award Reports

School Marketing Awards 2012 REPORT School Website and Prospectus School Marketing Awards 2012 REPORT School Website and Prospectus (635 KB)

School Marketing Awards 2013 REPORT School Website and Prospectus School Marketing Awards 2013 REPORT School Website and Prospectus (826 KB)

School Marketing Awards 2014 REPORT School Marketing Awards 2014 REPORT (4237 KB)

School Marketing Awards 2015 REPORT School Marketing Awards 2015 REPORT (641 KB)



JUDGES

A panel of people from different backgrounds is formed. We seek to include a mix of parents (young and older, male and female), and possibly educators, students, marketers, designers and photographers. Each judge receives a score sheet and works through it in their own time.

JUDGES’ BRIEF

VIDEO CRITERIA

Judges will consider the following aspects: