School Marketers Roving Conference 2007 Sydney

The School Marketers Aforia Conference for 2007 was held in Sydney Australia.

Host Schools Roving Conference 2007

William Clarke College at Kellyville
Macarthur Anglican School at Cobbitty, and
The School of Marketing at the University of Western Sydney (UWS).

Feedback from School Marketers Roving Conference 2007 Delegates

“Diverse, enlightening and absolutely fabulous!” - Paola DeSimio

“The conference took marketing to a new level for me.” - Linzey Allinson

"Great – loved it – expensive, but really worth it.” - Alan George

"Interesting, informative, useful." – John Phelan"

"W - Wonderful opportunities to meet others, O - Opened my mind to new possibilities, W - Well done on such a practical program and good organisation" - Kathy Webb

Who attended School Marketing Aforia 2007?

Linzey Allinson, Liaison & Marketing Manager, St Mary’s Anglican Girls’ School, WA

David  Anderson, Director of Marketing and Enrolment, William Clarke College, NSW
Fleur Andrews, Public Relations Officer, Ivanhoe Girls’ Grammar School, Vic
Sue Appleby, Community Relations Coordinator, Good Shepherd Lutheran College, Qld
Jan Ballantyne, General Mgr, Central North Island Kindergarten Association, NZ
Claire Bennett, Manager Marketing & Events, St Margaret’s Anglican Girls School, Qld
Ann Brown, Principal, Orange Anglican Grammar School, NSW
Timothy Cartwright, Head of Middle School, Macarthur Anglican School, NSW
Paula Desimio, Communications Coordinator, Caroline Chisholm Catholic College, Vic
Andrea Donald, Advertising Officer, St Ursula’s College , Qld
Greg Gapp, Business Manager, Silkwood Steiner School, Qld
Alan George, Corporate Relations Officer, Broughton Anglican College, NSW
Carolyn Googe, Administration Officer, Orange Anglican Grammar School, NSW
Melissa Gould-Drakeley, Head of Senior School, Macarthur Anglican School, NSW
Kaye Grieve, Marketing Manager/Assistant to Principal, Gympie State High School, QLD
Emma-Jane Hamilton, Director, MAPS Marketing, Vic
Danielle Hargrove, Dir of Marketing & Enrolments, St Luke’s Grammar School, NSW
Sue Jowell, Director, Sue Jowell Public Relations, South Africa
Jane Kneale, Communications Manager, Saint Kentigern College, New Zealand
Chaseley Lamerton, Dir of Marketing & Enrolments, Concordia Lutheran College, QLD
Marcia Matthews, Admissions Associate, Ballarat Grammar School, Vic
Alan McIntyre, Principal, Owairoa Primary School, New Zealand
Joanne Nitz, Marketing Manager, The Southport School, Qld
Rob Olston, Director of Admissions, Ballarat Grammar School, Vic
Pamela Peryman, Director of School Relations, Kristin School, New Zealand
Zoe Pfitzner, Assistant to the Director, Lutheran Education - South Eastern Region, Vic
John Phelan, Director of Admissions & Marketing, Brisbane Boys’ College, Qld
Susan Philson, PA to the Principal, John Wollaston Anglican Community School, WA
Julie Plath, Marketing & Communications, Townsville Catholic Education Office, Qld
Robyn Sherring, Registrar, Macquarie Anglican Grammar School , NSW
Myfanwy Stanfield, Dir of Mkting & Enrolments, Lindisfarne AGS, NSW
Kathy Sutton, Assistant Principal Boarding, St Ursula’s College , Qld
Linda Teagle, Director of Admissions, Kristin School, New Zealand
Heather Toth, Director of Development, The Scots School Albury, NSW
Cherie Tucker, Director of Development & Enrolment, Whitefriars College, Vic
Jo-Anne Vint, Marketing Officer, Avondale College, NSW
William Wallace, Head of Junior School, Macarthur Anglican School, NSW
Kathy Webb, Executive Assistant to the Principal, Brigidine College, QLD
Judith White, Director of Community & Alumni, Macarthur Anglican School, NSW
Janie Williamson, Coordinator of Boarder Development, Scotch College, Melbourne, Vic

Facilitators
Dr Linda Vining, Director, CMS
Lynette Eggins, Conference Manager, CMS
Denise Crooks, Customer Liaison Officer, CMS

School Marketing Speakers at Roving Conference 2007

School Marketing Speakers at  Roving Conference 2007 Speaker(s)  Speaker Affiliation
The changing nature of the school marketer: roles, responsibilities, salary, problems to overcome  Linda Vining  Director, Centre for Marketing Schools
Marketing trends around the world  Overseas visitors  Panel of speakers from NZ, Canada, South Africa, UK
Relationship Marketing: Customer complaint behaviour and complaint recovery systems  Professor Paul Patterson  Head of the School of Marketing, University of New South Wales
Marketing Metrics - Measuring customer satisfaction  CMS Researchers  Centre for Marketing Schools
10 Tips for a Standout Prospectus (with copies of this year's winning prospectuses from around the world)  Elizabeth Christie  Publisher, Schooldays Publications and organiser of Prospectus Awards
Try Before You Buy  Joanne Nitz  Marketing Manager, The Southport School
Attracting international students: processes, problems and pitfalls  Lyn Cheetham  Principal, American International School
Next generation marketing in a digital age  Peter Pychtin  Managing Director, Starforce Technology
Attracting enrolments to high school  Kaye Grieve  Marketing Manager/Assistant Principal, Gympie High School
Your personal image  Robyn Preston  Managing Director, Preston Impressions
The effectiveness of scholarships and bursaries as marketing tools  Bruce Hilliard  Registrar, The King’s School
Building stronger links with your external community  Lynn Rankin  Director of Community Relations, Trinity Lutheran College
Managing the enrolment process and the waiting list  Peter Blake  Admissions, Macarthur Anglican School
What university PR departments can teach schools about marketing  Angelo Kourtis  Director of Marketing, University of Western Sydney
Creativity - Thinking Outside The Square  Alan McIntyre  Principal, Owairoa Primary School, New Zealand
Providing for the Under 5 market: establishing pre-kinder education  Lynette Eggins  Former Marketing Manager, Clarence Valley Anglican School
Marketing Schools in Shopping Centres  Sue Jowell  Marketing Consultant to schools in South Africa
Developing a Style Guide for your school  Sue Appleby  Community Relations Coordinator, Good Shepherd Lutheran School Noosa
Innovative strategies for marketing a boarding school  Rob Olston  Director of Admissions, Ballarat Grammar School