Courses at a glance |
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Diploma in School Marketing Qualifications in school marketing are becoming increasingly important. This credential is for anyone who want to advance their careeer or receive formal recognition for their their skills and talents in school promotion and community relations. For a 3-page brochure with course outline, cost and registration form click here Qualification awarded: Diploma in School Marketing. You are entitled to use the post nominals after your name DipSchMkt (CMS). Recommended for: Anyone involved in school promotion and community relations, including, marketing managers, registrars, developmenet directors, community relations officers, principals, business mangers and teachers or parents on marketing committees. No former qualification is necessary. Resources provided: A personal mentor, a manual with modules of work and a text book. There is no complicated online technology. Course duration: A semester is approx 20 weeks of part-time study. You can enrol at any time throughtout the semester but you need to allow a minimum of 10 weeks. Description: To succeed in a competitive marketplace your school needs an in-depth understanding of marketing principles and strategies. This school-specific course shows you how to manage your image, identify opportunities to gain market share, monitor your external environment, strengthen your customer service and, most importantly, gain the support of your entire staff. There are two assignments - a Style Guide and a Strategic Marketing Plan - which can be put to immediate use in your school. To read an evaluation of the course by a Diploma graduate click here
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What people say about CMS courses To read comments by previous course participants click here |
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Short Course Customer Relations for Non-Teaching Staff For a 3-page brochure with course outline, cost and registration form click here The Customer Relations Course is a fun and interactive distance learning course. CMS qualification awarded: Certificate in Customer Relations Recommended for: Administrative and support staff Resources provided: Manual with 6 modules, textbook and a personal mentor Course duration: A short course of approx 6 weeks of part-time study done in your own time, at your own place. What people say about the Customer Relations Course "Until I undertook this professional development course I didn't realise just how important the front office is to a school. The course helped me think about the presentation of the office, my personal presentation, how to listen, how to handle difficult people and how to give out information. Lesson one directed me to study the school handbook so I could better understand the philosophy of the school and its mission. I can honestly say that this has improved the quality of interaction I have with parents and staff." - Stephanie Lorens, Sydney Adventist College "This is a wonderful course that is extremely relevant to the day to day activities of all admin staff including the uniform department and our volunteers." - Susan duBoulay, Swan Christian Education Association
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Coming in 2009 Customer Relations for Teachers CMS qualification awarded: Certificate in Customer Relations Recommended for: Teachers across the entire school Resources provided: Manual, textbooks and personal mentor Course duration: A short course of 6 modules, approx 6 weeks of part-time study Description: |
