Graduates of the CMS Diploma In School Marketing,
Registrar Julie Brentson and Promotions Officer Robyn Dunbar from
Investigator College, South Australia

The CMS Diploma in School Marketing is a highly regarded credential and a very popular course undertaken by people around the world.

Diploma in
School Marketing

by

Distance Education

An extremely relevant, valuable and totally applicable course that has forever changed my outlook on my job. I loved the way I could work at my own pace. It was rigorous, but worth every minute. My school now has personnel who understand the market forces that affect our school, has a document that outlines strategies and a plan to implement in order for us to improve student recruitment and retention. Completing this course has positively affected every aspect of my role as Promotions Officer. I now feel I have the skills, knowledge and the confidence I need to more effectively achieve marketing outcomes. Thank you! - Robyn Dunbar

School Marketing Aforia - Adelaide - August 2009

Comments from 2009 delegate evaluation forms:

• Really really good. A positive experience in all ways - Darin Betro (Westminster School, SA)
• Well organised, kept to time well, excellent exchange of ideas – Chris Kane (Perth Modern School, WA)
• A great opportunity to share ideas in a non-threatening environment – Robyn Dunbar (Investigator College, SA)
• Well run, well structured, & quality delegates to network with - Bruce Pipkorn (Ballarat Grammar, Vic)
• Inspirational. Only came one day, but wished I’d come both - Andrea Halliday (St Leonards Collage, Vic)
• Mind boggling, inspiring, reassuring and motivating, thanks - Carolyn Googe (Orange Anglican School, NSW)
• Good perspectives as a newcomer. Will return and recommend to others – Catherine Hunter (Pulteney Grammar School, SA)
• All was good. Having lunch in the vineyard was extremely enjoyable, being removed from session environment – Karen Schaumloffen (Cabra Dominican College, WA)
• Although I was only able to attend Aberfoyle Park High School, I have pages of notes and inspiration to keep me busy for months and months after hearing such a broad variety of speakers and insights – Kelvin Grivell (Our Saviour Lutheran Primary School, SA)
• Overall very good, well managed, diverse – Gerrard Bain-King (Christian Brothers' College, Vic)

The Western Australia host schools for the roving conference were:
   • St Mary's Anglican Girls' School
   • Huntingdale Primary School

At the conference
Judi Anderson, Business Manager, Amaroo School ACT
Maureen Bailey, Business Manager, Australind Senior High School WA
Rebekah Bain, Community Relations Officer, Carey Baptist College WA
Margo Bastow, Marketing Manager, Launceston Church Grammar School TAS
Edd Black, Principal, Huntingdale Primary School WA
Gloria Bossio, Senior Marketing Officer, Dept Education & Children’s Services WA
Caroline Brasnett, Principal Consultant IP & Copyright, Westone Services
Stacey Campbell, Marketing Assistant, St Mary’s Anglican Girls’ School WA
Jean Christie, Director of Marketing, Emmanuel College Warrnambool VIC
Amanda Cocca, Senior Promotions Officer, Dept Education and Children’s Services WA
Joanne Croke, Administration Assistant, Midland Christian School WA
Elaine Curran, Director of Marketing & Admissions, Seymour College SA
Connie Dattilo, Managing Consultant, Drake Executive WA
Barrye Dickinson, Director of Marketing, The Knox School VIC
Franca Dillon, Deputy Principal, Bunbury Public School WA
Craig Doughty, Director of Marketing, Toorak College VIC
Lynette Eggins, Conference Manager, Centre for Marketing Schools
Wendy Francis, Teacher, Pioneer Village School WA
Alison Freeman, Deputy Principal, Pemberton District High School WA
Jan Garner, Head of Promotions & Publications, Lake Joondalup Baptist College WA
Sue Gaunt, Principal, Margaret River Montessori School WA
Allyson George, Assistant Principal, Pioneer Village School WA
Emma Green, Communications & Marketing Officer, Southern Cross Catholic College QLD
Kaye Grieve, Deputy Principal, Gympie State High School QLD
Bradley Hall, Principal, St Joseph’s College Albany WA
Jennifer Healey, Principal, Loreto Nedlands WA
Joanne Heap, Principal’s Assistant, Mundaring Christian College WA
Sally Jonasson, Liaison & Marketing Manager, St Mary’s Anglican Girls’ School WA
Jill Kershaw, Registrar, Huntingdale Primary School WA
Robyn Killoran, Principal, Southern Cross Catholic College WA
Jodie Ledger, Manager of Enrolments & Marketing, Wesley College WA
Rebecca Lynch, Development Officer, Christian Brothers Agricultural School WA
Liz McKay, Communications, Diocesan School for Girls NZ
Mary Jane McNeil, Principal, Margaret River State High School WA
Lisa Mitchell, Publications Manager, The Peninsula School VIC
Sandy Nelson, Dir of Community Relations, Lowther Hall Anglican Grammar School VIC
Karmen Petric, Deputy Principal, School of Languages SA
Annette Preshaw, Community Relations, Aranmore Catholic College WA
Karen Reid, Public Relations Officer, Corpus Christi College WA
Jane Rushton, Head of Development & Enrolments, Great Southern Grammar WA
Esther Smith, Teacher, Carmel Adventist College WA
Lynne Thomson, Principal, St Mary’s Anglican Girls’ School WA
Dionne Tindale, Media & Public Relations Officer, Methodist Ladies College WA
Rene van Eeden, Registrar, Catholic Agricultural College Bindoon WA
Linda Vining, Director, Centre for Marketing Schools

A selection of comments from the evaluation forms is below.

A forward-looking conference full of authentic case studies within a varied program– Rebekah Bain, Community Relations Officer, Carey Baptist College, WA

Many interesting original concepts – Kaye Grieve, Deputy Principal, Gympie State High School, QLD

Engaging, worthwhile, fun, very valuable and relevant – Gloria Bossio, Senior Marketing Officer, Dept Education and Children’s Services, SA

Best opportunity I have ever had to  focus on marketing and to share experiences with like-minded people. I feel inspired– Sandy Nelson, Director of Community Relations, Lowther Hall Anglican Grammar School, VIC

As a school who is just starting on marketing this gave me many ideas and tips – Alison Freeman, Deputy Principal, Pemberton District High School, WA

Very enjoyable and extremely informative. I loved meeting others in the same professional role – Karen Reid, Public Relations Officer, Corpus Christie College WA

VERY HAPPY! – Craig Doughty, Director of Marketing, Toorak College, VIC

I particularly liked the visit to the host schools and the addresses by the host principals – Liz McKay, Communications, Diocesan School for Girls, NEW ZEALAND

A very energetic, enthusiastic and well organised conference - Emma Green, Marketing Officer, Southern Cross Catholic College, WA

I thoroughly enjoyed this conference and the way Linda engaged everyone and kept things flowing. The roving approach and speakers were inspirational! – Franca Dillon, Deputy Principal, Bunbury Primary School WA

Each delegate at the conference received a handsome Certificate of Professional Development presented by the Conference Convenor, Dr Linda Vining.
                                       
           Robyn Killorn                                     Craig Doughty                               Amanda Cocca                                 Barrye Dickinson                            Maureen Bailey

For information on the next school marketing conference -The 2009 Aforia in Adelaide in August click here

The Host institutions for the roving conference were:
William Clarke College at Kellyville
Macarthur Anglican School at Cobbitty, and
The School of Marketing at the University of Western Sydney (UWS).

Delegates in alphabetical order

Linzey Allinson, Liaison & Marketing Manager, St Mary’s Anglican Girls’ School, WA
David  Anderson, Director of Marketing and Enrolment, William Clarke College, NSW
Fleur Andrews, Public Relations Officer, Ivanhoe Girls’ Grammar School, Vic
Sue Appleby, Community Relations Coordinator, Good Shepherd Lutheran College, Qld
Jan Ballantyne, General Mgr, Central North Island Kindergarten Association, NZ
Claire Bennett, Manager Marketing & Events, St Margaret’s Anglican Girls School, Qld
Ann Brown, Principal, Orange Anglican Grammar School, NSW
Timothy Cartwright, Head of Middle School, Macarthur Anglican School, NSW
Paula Desimio, Communications Coordinator, Caroline Chisholm Catholic College, Vic
Andrea Donald, Advertising Officer, St Ursula’s College , Qld
Greg Gapp, Business Manager, Silkwood Steiner School, Qld
Alan George, Corporate Relations Officer, Broughton Anglican College, NSW
Carolyn Googe, Administration Officer, Orange Anglican Grammar School, NSW
Melissa Gould-Drakeley, Head of Senior School, Macarthur Anglican School, NSW
Kaye Grieve, Marketing Manager/Assistant to Principal, Gympie State High School, QLD
Emma-Jane Hamilton, Director, MAPS Marketing, Vic
Danielle Hargrove, Dir of Marketing & Enrolments, St Luke’s Grammar School, NSW
Sue Jowell, Director, Sue Jowell Public Relations, South Africa
Jane Kneale, Communications Manager, Saint Kentigern College, New Zealand
Chaseley Lamerton, Dir of Marketing & Enrolments, Concordia Lutheran College, QLD
Marcia Matthews, Admissions Associate, Ballarat Grammar School, Vic
Alan McIntyre, Principal, Owairoa Primary School, New Zealand
Joanne Nitz, Marketing Manager, The Southport School, Qld
Rob Olston, Director of Admissions, Ballarat Grammar School, Vic
Pamela Peryman, Director of School Relations, Kristin School, New Zealand
Zoe Pfitzner, Assistant to the Director, Lutheran Education - South Eastern Region, Vic
John Phelan, Director of Admissions & Marketing, Brisbane Boys’ College, Qld
Susan Philson, PA to the Principal, John Wollaston Anglican Community School, WA
Julie Plath, Marketing & Communications, Townsville Catholic Education Office, Qld
Robyn Sherring, Registrar, Macquarie Anglican Grammar School , NSW
Myfanwy Stanfield, Dir of Mkting & Enrolments, Lindisfarne AGS, NSW
Kathy Sutton, Assistant Principal Boarding, St Ursula’s College , Qld
Linda Teagle, Director of Admissions, Kristin School, New Zealand
Heather Toth, Director of Development, The Scots School Albury, NSW
Cherie Tucker, Director of Development & Enrolment, Whitefriars College, Vic
Jo-Anne Vint, Marketing Officer, Avondale College, NSW
William Wallace, Head of Junior School, Macarthur Anglican School, NSW
Kathy Webb, Executive Assistant to the Principal, Brigidine College, QLD
Judith White, Director of Community & Alumni, Macarthur Anglican School, NSW
Janie Williamson, Coordinator of Boarder Development, Scotch College, Melbourne, Vic


Facilitators
Dr Linda Vining, Director, CMS
Lynette Eggins, Conference Manager, CMS
Denise Crooks, Customer Liaison Officer, CMS

Each delegate who attended the conference for the full duration received a handsome Certificate of Professional Development.

A selection of comments from the evaluation forms is below.


“Diverse, enlightening and absolutely fabulous!”   - Paola DeSimio


“The conference took marketing to a new level for me.”  - Linzey Allinson


"Great – loved it – expensive, but really worth it.” - Alan George


"Interesting, informative, useful." 
– John Phelan

W - Wonderful opportunities to meet others
O - Opened my mind to new possibilities
W - Well done on such a practical program and
        good organisation  - Kathy Webb

Participants - In alphabetical order

Fleur Andrews, Public Relations Officer, Ivanhoe Girls Grammar School, Vic
Sue Appleby, Community Relations Coordinator, Good Shepherd Lutheran College, Qld
Peter Blake, Enrolment Administrator, Macarthur Anglican School, NSW
Meg Craven, Director of Admissions,Annesley College, SA
Kaye Grieve, Assistant to Principal, Gympie State High School, Qld
Jane Gull, Marketing Coordinator, Woodcroft College, SA
Sandra Hawken, Director of Marketing, Lindisfarne Anglican Grammar School, NSW
Joanne Haynes, Teacher, Mary Immaculate Quakers Hill, NSW
Jodi Herbert, Marketing Manager, Pacific Hills Christian School, NSW
Maggie James, Assistant to the Registrar, Camberwell Grammar School
Kathryn Jones, Community Relations and Marketing, Macarthur Anglican School, NSW
Bob Reardon, Principal, Macgregor Primary School, ACT
Tracey Roberts, Registrar, Peter Moyes Anglican Community School, WA
Suzanne Savage, Principal, Mary Immaculate Primary School, NSW
Steve Scott, Medowie Christian School, NSW
Jodie Sibbald, Teacher, Bethany Catholic Primary School
Shanelle Thomas, Principal, St James Primary School, NSW
Sharon Young, Enrolment Officer, Iona College, Qld

Facilitators
Dr Linda Vining, Director, CMS
Denise Crooks, Director's Assistant, CMS

Certificate Course in
School Marketing

October 2006
Sydney

Fantastic course - totally enthralling !
- Kaye Grieve, Gympie High School, Qld

The depth and breadth of the course is great.
Linda is a vibrant and engaging speaker who can keep a room of people interested.
- Fleur Andrews, Ivanhoe Girls Grammar School, Vic

A valuable experience.
Content was spot on and hearing other peoples' ideas was very valuable.
- Peter Blake, Macarthur Anglican School, NSW

I am only beginning in school marketing and I have learnt many great things from this course.
- Joanne Haynes, Mary Immaculate Primary, NSW

The course has provided me with key strategic insights that will significantly impact on my marketing role.
- Jodie Herbert, Pacific Hills Christian School, NSW

Wow - Inspiring and entertaining.
- Tracey Roberts, Peter Moyes Anglican Community School, WA

Participants - In alphabetical order

Jane Austin, Director Community Relations, Central Coast Grammar School, NSW
Paul Bates, Principal, Daceyville Public School, NSW
Kym Betti, Marketing Manager, Bunbury Cathedral Grammar School, WA
Paul Biemmi, Deputy Principal, Harvey Primary School, WA
Neil Borgas, Principal, Encounter Lutheran Primary School, SA
Craig Corpe, Head of Primary School, St Luke’s Anglican School, Qld
Lesley Davis, Assistant Principal, Thebarton Senior College, SA
Mark Evans, Junior School Principal, Bentley Park College, QLD
Gwen Evans, Principal, North Mandurah Education Support Centre, WA
Jan Garner, Head of Promotions & Publications, Lake Joondalup Baptist College, WA
Jennifer Hodson, Director Marketing, Edmund Rice College, NSW
Wendy Johnston, Executive Assistant Communications, Cannon Hill Anglican College, Qld
Denis Moneghetti, Registrar, Ballarat and Clarendon College, Vic
Matthew Morrissey, Community Relations Coordinator, Canberra Girls’ Grammar School, ACT
Tristen Nash, Promotions Officer, Emmanuel College, Qld
Sandy Nelson, Director of Community Relations, Lowther Hall Anglican Grammar School, Vic
Cathy O’Dea, Principal, Westfield Park Primary School, WA
Gwynneth Patterson, Registrar, Geelong Grammar School, Vic
Louise Puddle, Admissions Officer, Trinity Anglican School, Qld
Julie Ralph, Coordinator School Promotion, Adelaide High School, SA
Andrew Robartson, Community Relations Officer, Central Coast Adventist School, NSW
Kristen Simpson, Director of Marketing, The Knox School, Vic
Susan Taylor, Assistant Principal, Baulkham Hills North Primary School, NSW
Ross Thomson, Marketing Manager, Clayfield College, Qld
Ian Walton, Principal, Illawarra Adventist School, NSW
Lucinda Wilson, Registrar, Nowra Anglican College, NSW

Denise Crooks, Admin Assistant, CMS

Certificate Course in
School Marketing

October 2005
Sydney

A great combination with well-designed precourse work, expert knowledge from Linda,
challenging exercises and an intermixed workshop. Just Great!
- Mark Evans, Bentley College, Qld


I feel more confident about advising and informing other staff on marketing.
- Sandy Nelson, Lower Hall, Vic


A very professional and well-organised course.
- Kristen Simpson, Knox School, Vic


I really appreciated seeing beyond my own role and experience.
- Jane Austin, Central Coast Grammar, NSW

Participants - In alphabetical order

Jenny Bakker, Promotions Coordinator, Murwillumbah Christian College, NSW
Donna Betts, Office Manager, Daramalan College, ACT
Katy Bidmead, Administrative Assistant, Northpine Christian College, QLD
Jackie Dalton, Director of Public Relations, Cranbrook, NSW
Lynette Eggins, PA Principal, The Cathedral School, Grafton NSW
Garron Forman, Deputy Principal, Mount Sinai College, NSW
Richard Girdwood, Deputy Principal, St Dominic’s College, NZ
John Hill, Assistant Principal, Launceston Christian School, TAS
Jenny Hofmann, Enrolments and Marketing, Cranbourne Christian School, VIC
Julie Holland, Enrolments Officer, Pedare Christian College, SA
Wendy Klassen, Public Relations Officer, Pedare Christian College, SA
Peta McGinley, PR/Marketing, Dromana Secondary College, VIC
Shane Paterson, Principal, St Michael’s Lutheran School, SA
Douglas Peck, Principal, Plenty Valley Christian School, VIC
Marie Pulford (Sims) , Y11 Coordinator, St Mary Star of the Sea College, Wollongong, NSW
Philip Roberts, Principal, Mount Sinai College, NSW
Robyn Sherring, Administration Officer, Macquarie Anglican Grammar School, Dubbo NSW
Julie Slaghekke, Secretary, Our Saviour Lutheran Primary School, SA
Kerrie Shortland, Community Liaison Officer, Muirfield High School, NSW
Rochelle Taylor, Marketing and PR Officer, Currambine Primary School, WA
Fiona Thomas, College Secretary, Blue Hills College, Goonellabah  NSW
Marijke Verschuuren, Science Teacher, Dorrigo High School, NSW
David Wanstall, Principal, Tom Price Primary School, WA
Colleen Weier, Registrar, Immanuel Lutheran College, QLD
Wendy White, Registrar, St Gregory’s College, Campbelltown, NSW
Jacqueline Wilson, Development and Marketing Coordinator, Peace Lutheran College, QLD

Linda Vining & Peter Marskell - CMS

Back Row Left to Right
Fay GURR, Principal, St Marys Star of The Sea, Wollongong, NSW
Sue LANCASTER, Community Relations Manager, Newington College, NSW
Marcia MATTHEWS, Admissions Associate, Ballarat Grammar School, VIC
Lena LABSCHIN, Co-Director of Development, Trinity College Gawler, SA
Rob OLSTON, Director of Admissions, Ballarat Grammar School, VIC
Geoff PEEL, President, Bay City Montessori Pre-School, Geelong, VIC
Rex GIBSON, Associate Principal, Hagley Community College, NZ

Seated
Lynette BUTLER, Human Relations & Communications, Catherine McAuley Westmead, NSW
Jane HERNANDEZ, Deputy Principal, School of Languages, SA
Fern CHRISTIAN, Marketing Officer, American International School, NSW
David JONES, Marketing Director, Lilydale Adventist Academy, VIC

Advanced Course in
School Marketing

October 2003
Sydney

"The intelligent input from participants and the opportunity to be frank and open with other school marketers was thoroughly enjoyable and stimulating."

Left to Right - front row:
Jane Middleton, Registrar, Melbourne Girls Grammar School, VIC
Judith Maguire, Deputy Principal, Manurewa West Primary School, Auckland, NZ
Pamela Wood, Principal, Birchgrove Public School, NSW
Lauren Dempsey, Publications Officer, Tara Anglican School, North Parramatta NSW
Helen Carlson, Director of Support Services, Brigidine College, St Ives, NSW

Left to Right - rear:
Graeme Feeney, Head of Primary, Scone Grammar School, NSW
Frederick Osman, Lecturer in Mathematics, University of Western Sydney, NSW
Deborah McKern, Registrar, New England Girls School, Armidale, NSW
Donna Galloway, Registrar, Toorak College, VIC
Shirley Rowney, Marketing and Promotions Manager, Brisbane Adventist College, QLD
Shane Buckner, Deputy Principal, Sockburn School, Christchurch, NZ
Melanie Young, Registrations Officer, Coverdale Christian School, Riverstone, NSW
Julie Holland, Public Relations Officer, Toorak College, VIC
David Shearer, Director, Synergy Education, NZ

Certificate Course in
School Marketing

July 2003
Sydney

"Too often, professional development is only 10% useful and 90% useless. ALL of the areas covered were pertinent to my needs, so the course was 100% useful."
Jane Middleton


"The course has helped me clarify my thinking, expand my knowledge and network, and inspired me to keep trying."
Pam Wood


"With no previous marketing training I now feel adequately equipped to implement new ideas."
Lauren Dempsey

Left to Right - back row:
Jo Wells, Marketing Officer, St Patrick's College, Korstad
Stella Cockburn, PR Officer, Deutsche Schule, Hermannsburg
Colleen Dardagan, Director, Marketing Schools S.A.
Toni Williams, Director of Marketing, St John's College, Johannesburg
Owen Roberts, Director, Proactive Leadership
Anne Marie Chelin, PR Manager, Thomas More College, Kloof
Lynne Neilson, Marketing Director, Durban Girls' College
Robby Pienaar, Bursar, Prestige College, Hammanskraal, Pretoria
Lindy Grobler, Communications and Marketing, Herschel Girls School, Claremont
Bridget Hornbuckle, PR/Marketing Officer, St John's DGS, Pietermaritzburg
Deanne Broughton, Marketing Director, St Mary's DSG, Hatfield

Front:
Andy Wood, Headmaster, Seaforth College, Ballito
Keith Fairweather, Assistant Marketing Manager, Hilton College

The Inaugural South African Certificate in
School Marketing

June 2003
Durban
(held at Hilton College)

"Linda is an enthusiastic, dramatic and polished presenter!"
Anne Marie Chelin; Chair, Independent Schools Marketing Association


"Inspiring and motivating"
Lindy Grobler


"Networking with people with the same passion gave me a feeling of belonging to the emerging profession of school marketing."
Stella Cockburn

Front:
Paulette Kay, Community Relations Officer, Glenaeon Rudolf Steiner School, Sydney
David Kema, Marketing Coordinator, International Education Agency of Papua New Guinea
Suzanne Moorhead, Director of Music, Westminster School, South Australia

Middle:
Ros Bastian, Development Coordinator, Northern Beaches Secondary College, Sydney
Sharon Kotzur, Principal, St John’s Lutheran Primary School, NSW
Carol Coddington, Principal, St Dominic's College, New Zealand
Jania Hulse, Admissions, Australian International School Indonesia
Mike Prime, Principal, South Hedland Primary School, Western Australia

Back:
Maryanna Maresca, School Board , Lindisfarne Anglican School, NSW
Bernadette Kreutzer, Mkting & Communications Officer, Brisbane Catholic Education, Qld
Elizabeth Harrison, Registrar, Ravenswood, Sydney
Heather Toth, Director of Development, The Scots School Albury, NSW

Certificate Course in
School Marketing

April 2003
Sydney

I attended with high expectations. They were EXCEEDED!
- John Gowing, NSW

Linda, I loved your course. It made me very conscious of the great opportunities for marketing in my school that can occur each day, and yet before this I did not seize these magical marketing moments. ALL HAS CHANGED NOW!!!!!"
- Glenda Mackey, Principal of St Mark's Catholic School, Auckland

Overall a great course - demanding, but extremely valuable, workshop was excellent, well presented and very practical.
- Cornelius Szeszeran, Principal, Henderson College, Victoria

Certificate Course in
School Marketing

October 2002
Sydney

In two days I was totally engaged in the most productive and helpful course I have attended
- Anne McKenna, Victoria

A fantastic opportunity to see what others do well
- Kristell Lyne, Queensland

This was the best way to accelerate my skills. The course was fantastic
- David Kema, Papua New Guinea