Latest eNewsletter

Issue 702 - 15-oct-2017

How to introduce a new school Principal

Changing a Principal can be very significant for schools. Parents, staff and students will have many questions. When Wycliffe Christian School introduced their new Principal David Johnston they chose to create a video. This allows the Principal to be heard and seen. Rather than have him talking to camera he interacts with students of a variety of ages and answers their questions. They also explore the school facilities which acts as a promotion of the school.

As a Christian school they emphasise this aspect of the Principal's faith. Overall, I thought it was a very good production to reassure their current community, set expectations, not be overly formal, answer common questions and showcase the school. 
Do you have examples from your school of introducing a new Principal, or thanking one as they depart.

Issue 703 - 5-nov-2017

Can families translate your school newsletter?

As many schools and communities become more multi-cultural the challenge of effectively communicating with our diverse families increases. While many school newsletters are not read by those who can, it is much harder for those families for whom English is a second language. Services like iNewsletter now have an automatic translation feature (using Google translate) that allows readers to translate the newsletter into their preferred language.

Take a look at McKinnon Secondary College's newsletter at and scroll down to the bottom and try out the feature.

How does your school communicate across languages?

Issue 704 - 3-dec-2017

Questions to ask your Year 12 graduates

For the last day at school Christina Pery, Communications and Special Projects Manager for the Diocese of Townsville Catholic Education helped create a video asking students;

  1. What are you doing next year?
  2. What did your school mean to you?" 
They interviewed students from each of the schools in the Diocese to combine in a joint promotional video.

A third question "What is your advice for new students coming to the school?" will be edited into a further video and released the week before the beginning of the 2018 school year. Christina explained that the video was very successful in promoting the variety of career paths for students, and received plenty of likes and shares from the school communities.

Issue 705 - 10-dec-2017

Record your school history while you can

Last week I helped interview some of the founders of Covenant Christian School in Sydney in preparation for their 40th birthday celebrations. There were several purposes:
1. Creating a series of short videos to show in the lead up to and during the celebrations.
2. Recording the school history while these people are still alive.
3. Creating additional content which may help future archivists planning the 50th or 100th celebrations.
4. To say thank you to them and give them an opportunity to reconnect, explore the school and hear what is now happening.

Some of those involved with the school’s starting have already passed away. While we had anticipated doing more couple and individual interviews of their memories, the most interesting session was when we had five cameras recording a group discussion with 12 people. Their triggering of each other’s memories and different perspectives on the same memories.

Strathalbyn Christian College Geraldton are grateful they interviewed, as part of the school’s 35th anniversary, Mr George Edland who had the original vision for their College.  Sadly, George passed away in 2016. I encourage you to record your school’s history, and ongoing story, as it is these stories which can help create traditions and also ensure your community understands why your school exists. 

Watch the video at

Issue 702 - 15-oct-2017

The variety of our School Marketing roles

As school marketers we often wear many hats. Depending on the size and budget of the school our roles can be varied. I considered this during the recent school holidays as I spent a day cleaning and preparing large toys for the visitors to a children’s concert we were hosting. The purchase of these large toys several years ago has helped us create a great excuse for people to linger, to chat, to play and connect. 

While we all may like to be able to delegate certain tasks it is a choice to embrace the variety with a smile and help make your school a more inviting and special place for the community.

Thank you for what you do – seen and unseen.

Issue 703 - 5-nov-2017

Educating your parents about how to read and respond to school reports

At school report time an Australian school included a link to an external video to help prepare their  parent community. The four minute video is by Michael Grose who runs parenting courses. The publicly available video is a simple tool for schools which may be appreciated by your parents.

> Watch this before looking at your child’s report 

Have any schools made their own videos on this topic for their school community?

Issue 704 - 3-dec-2017

Finish an event with a whole school drone video

The Arts Festival at Rehoboth Christian College is an annual week-long event to showcase music, drama, arts and crafts, foods, and other student activities. This year for the final festival event all 400 students, from the Kenwick Campus, created the school’s motto "Soli Deo Gloria" on the oval. 

Drones may have made this type of video more common yet this one switches between ground and aerial shots to give some more variety. The beauty of these videos is they include so many people and are easy to share on social media.

Issue 705 - 10-dec-2017

Cybersafety videos promote ‘Make a choice you won’t regret’ message

The marketing team at Diocese of Townsville Catholic Education created a series of videos with students from their schools.  Christina Pery, Communications and Special Projects Manager, says they have received a great reception on social media. “We are extending the campaign by filming similar videos in our regional schools to promote these important messages. We found that using local students of various ages, and then launching the #makeachoiceyouwontregret campaign in each school with the students from the video has been a very successful way to get these important messages across.” 

Watch the four videos at:

Issue 702 - 15-oct-2017

Helping students address significant social issues

Six Year 9 students from Kirrawee High School helped create a video on domestic violence. Titled ‘Beneath the Skin,’ the video was shared on NSW Department of Education’s Facebook page and generated over 250,000 views. I feel the most challenging part of the video is when students realise how close to home the topic actually is.


The video also generated positive media attention: Schools domestic violence film hits 250000 views 

Issue 703 - 5-nov-2017

Engaging your whole school community to form your school logo

Ravenswood School for Girls gathered their 1200 students, Kindergarten to Year 12, plus 200 staff together on the school oval to form the shape of the school crest and flame, in celebration of the spirit of Ravenswood. This is a delightful way to create a popular video likely to be watched and shared widely by the school community. 

To create the logo outline they enlisted the help of a customisable GPS guided line marking service usually used for ovals. Watch the video and then enjoy the Behind the Scenes