References & Links

Books on Marketing

Barnes, Chris. Practical Marketing for Schools Blackwell Publishers (USA) 1993. Available from Allen and Unwin, PO Box 8500, St Leonards NSW 2065.

Davies, B. and Ellison, L. Strategic Marketing for Schools Pitman Publishing (England) 1997. Available in Australia from Woodslane Pty Ltd. Phone 61 02 9970 5111.

Franklin, Douglas. Social Marketing Australian Youth Foundation 2000. Cost: $43.85 (includes GST and postage). Orders on (61 2) 9357 2355 or email: youth@ayf.org.au

Myer, Ted. Supermarketing Your School: A Guide for Australian Catholic Schools. Catholic Education Office, Australia, 1996. Phone 61 02 9568 8221.

Stott, K. and Parr, H. Marketing Your School Hodder & Stoughton (London) 1991.

Vining, Linda. Smart Ideas for School Marketers. Centre for Marketing Schools (CMS) Australia 2003. Available from CMS on 61 08 8260 7077. Cost $37.50 (includes delivery)

Vining, Linda. Marketing Matters In Schools. Centre for Marketing Schools (CMS) Australia 2000. Available from CMS on 61 08 8260 7077. Cost $58.40 (includes delivery)

Vining, Linda. PURPLE POWER for memorable school marketing. CMS Publication, Australia 2008. Available from CMS on 61 08 8260 7077. Cost is A$59.99 (includes delivery)

Vining, Linda & Eggins, Lynette. The School Marketing Plan. Available from CMS on 61 08 8260 7077. Cost $35 (inc tax and delivery).

Vining, Linda & Eggins, Lynette. The School Style Guide. Available from CMS on 61 08 8260 7077. Cost $35 (inc tax and delivery).

Vining, Linda & Eggins, Lynette. Stand Out Strategies for School Marketing. CMS Publication, Australia 2010. Available from CMS on 61 08 8260 7077. Cost $37.50 (inc tax and delivery).

 

Journal Articles

The following journals publish a regular section on School Marketing. Contact the editor to get a list of the articles and the availability.

The Australian Educational Leader - Contact is phone 61 02 9853 3275 or admin@pnc.com.au

 

Quick References

A huge number of useful and inexpensive books exist in the Quick Read Series (Crisp Publications USA). They are available from Australian Institute of Management (AIM) Bookshops. Branches are in most capital cities. Look them up on the internet. Four that are particularly relevant are:

Finch, L. Telephone Courtesy and Customer Service

Gerson, R. Writing and Implementing A Marketing Plan

Wade, J. Dealing Effectively With The Media

Finch, L. Twenty Ways To Improve Customer Service

Online Links

www.schooldays.net.au
An online service that contains school marketing news and articles.

www.cace-acace.org
Canadian Association of Communicators in Education

www.nspra.org
USA site of the National School PR Association offers resources, school PR articles, events, newsletters & other communication products.

www.ami.org.au
Australian Marketing Institute has a newsletter with many relevant articles