|
Books on Marketing
Barnes, Chris.
Practical Marketing for Schools Blackwell
Publishers (USA) 1993. Available from Allen and Unwin, PO
Box 8500, St Leonards NSW 2065.
Davies, B. and
Ellison, L. Strategic Marketing for Schools
Pitman Publishing (England) 1997. Available in Australia
from Woodslane Pty Ltd. Phone 61 02 9970 5111.
Eggins, Lynette & Vining, Linda. The Strategic Marketing Plan : A Guide For Schools. Available from CMS on 61 08 8260 7077. Cost $35 inc tax and delivery.
Franklin, Douglas. Social Marketing Australian Youth
Foundation 2000. Cost: $43.85 (includes GST and postage).
Orders on (61 2) 9357 2355 or email:
youth@ayf.org.au
Myer, Ted.
Supermarketing Your School: A Guide for Australian
Catholic Schools. Catholic Education Office, Australia, 1996.
Phone 61 02 9568 8221.
Stott, K. and Parr, H.
Marketing Your School Hodder & Stoughton
(London) 1991.
Vining, Linda. Smart Ideas for School Marketers. Centre for
Marketing Schools (CMS) Australia 2003. Available from CMS on 61 08 8260 7077. Cost $37.50 (includes delivery)
Vining, Linda.
Marketing Matters In Schools. Centre for
Marketing Schools (CMS) Australia 2000. Available from CMS on 61 08 8260 7077. Cost $54.80 (includes delivery)
Vining, Linda. PURPLE POWER for memorable school marketing. CMS Publication, Australia 2008. Available from CMS on 61 08 8260 7077. Cost is A$59.99 (includes delivery)
Journal Articles
The following
journals publish a regular section on School Marketing.
Contact the editor to get a list of the articles and the
availability.
The Australian Educational Leader - Contact is phone 61 02 9853 3275 or admin@pnc.com.au
Education
Today - This magazine has a double page marketing
feature in each issue. Publisher is Minnis Communications ph 61 03 9824 5241 or minnis@minniscomms.com.au
Quick References
A huge number of
useful and inexpensive books exist in the Quick Read
Series (Crisp Publications USA). They are available from
Australian Institute of Management (AIM) Bookshops.
Branches are in most capital cities. Look them up on the internet. Four that are
particularly relevant are:
Finch, L. Telephone Courtesy and Customer Service
Gerson, R. Writing and Implementing A Marketing
Plan
Wade, J. Dealing Effectively With The Media
Finch, L. Twenty Ways To Improve Customer Service
Online Links
www.educationtoday.com.au
An Australian magazine that carries a school marketing
feature in each issue.
www.cace-acace.org
Canadian Association of Communicators in Education
www.nspra.org
USA site of the National School PR Association offers
resources, school PR articles, events, newsletters & other communication
products.
www.ami.org.au
Australian Marketing Institute has a newsletter with many relevant articles
|
