CMS Satisfaction Surveys

How satisfied are your customers?

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Commercial market research is prohibitively expensive for most schools, and yet schools need sound data for informed decision-making and market planning. That's why CMS has developed an easy and affordable survey method especially for schools. We offer a menu of surveys outlined below.

For an e-brochure and order form contact office@marketingschools.net

Menu of Surveys

Family Exit Survey
Why does a family quit your school? Is it something you have done; or not done? Is there some dissatisfaction you should know about? Has another school won them over? A family exit survey can uncover honest answers.
For a 3 page article on this survey click here (pdf 364kb)

Parent Survey
If parents are happy with the school they will tell others. Assess their level of satisfaction. Do parents feel part of your school community? Do they feel well-informed? How friendly is the front office? Are parents satisfied with the values being taught? Are there any areas of concern?

Year 12 Survey
Your final year students are your finished products, fully processed and lovingly polished. They can be your best advertisement. What perceptions are they taking away? Do they feel a sense of pride in their school? Will they recommend the school to others?
For a 4 page article on this survey click here

Student Survey
The student grapevine is a powerful communication connection between young people. What are your students saying outside the school gate? Suitable for students between the ages of 12 and 16.

Teacher Perceptions
Marketing works best when it is a team effort. What percentage of staff support the concept of promotion and PR? How do they see marketing? How do they present the school to the public? Does the school need to focus on internal marketing?

Year 6 Survey
As your students prepare for the next stage of their education what will they say about their primary school? Do they feel well-prepared to take the next step?

Kindergarten Survey
Parents in their first year are full of high expectations. How well is the school meeting the needs of first time parents? It is recommended that this survey be given to parents in the first half of the year to allow time to implement any changes needed before a family makes a decision about a primary school.
For a case study on this survey click here

Principal's Appraisal
While some principals may feel threatened when required to undergo the rigours of a performance appraisal, the CMS principal's survey can be enormously beneficial to the principal and the school council.
For a case study on this survey click here
 

How To Purchase A Survey
CMS offers a package consisting of the questionnaire, data entry and analysis.

You can use the valuable data from the surveys to write your own report, prepare a presentation, generate staff discussion, introduce change and examine the effectiveness of your marketing strategies.

For an e-brochure and order form contact office@marketingschools.net

The Questionnaire ©
The questionnaire comes as a pdf document by email and you simply print copies or photocopy and distribute. You can administer it in any way you wish, at any time. Minor changes can be made to a questionnaire to suit the culture of your school.

Data Entry
This is a time-consuming, technically demanding, specialist task. CMS staff are specially trained to transcribe the data and the respondents' comments accurately. We will do the number-crunching for you and send the results electronically as a written report including graphs and tables.

Analysis
To see the pearls hidden in the raw data, you need statistical analysis and graphical presentation. CMS has developed a format that turns your raw data into an intelligent, accurate account of your customers' level of satisfaction. The report highlights the perceptions held by your respondents and enables you to see the things that are being done well and the areas where satisfaction is low. Anonymity and confidentiality are assured.

Longitudinal Look
When a school undertakes a survey over consecutive years, CMS can provide a longitudinal profile that shows how the responses in each parameter are improving, or not. There is no extra charge for this service.

National Benchmarking
For the Year 12 and Parent Surveys, CMS can provide a table and graphs showing how your school compares with the national average of all schools that have undertaken the CMS survey. This personalised data allows you to compare satisfaction levels at your school against other schools. The cost of this additional analysis is $200.

Survey Package Cost
The survey package offers you the questionnaire, data entry, statistical analysis and a longitudinal analysis if appropriate for A$1,500 (incl tax).

For a sample report click here

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